Promotional Campaign Results: Multi-phase Plan
This is an example!
Welcome to the comprehensive data overview.
This section provides an in-depth analysis of campaign performance, offering precise metrics to help you fully understand audience behavior, engagement patterns, and conversion effectiveness.
Explore detailed insights designed to support informed decision-making and optimize future campaigns.
Campaign Overview
This table provides a concise summary of the main details for each promotional campaign.
It helps keep track of important information such as campaign identity, timing, platform, content types, and key objectives.
Use this overview to quickly reference and compare different campaigns at a glance.
| Data | Data |
|---|---|
|
Campaign Name |
Nuovo dissipatore VERTAX |
|
Brand Name |
ASYXYS |
|
Start Date |
12.03.25 |
|
End Date |
15.05.25 |
|
Platform(s) |
TikTok |
|
Total Budget |
xxx $ |
Audience & Engagement Overview
This section displays detailed charts on total views, call-to-action metrics, engagement ratio, and audience demographics (gender and age).
Total Interactions Breakdown
Number of interactions, broken down into likes, comments, saves, and shares
Engagement Rate Overview
This section summarizes the overall engagement rate, showing the percentage of viewers who interacted with the content through likes, comments, shares, and saves, highlighting audience involvement.
Engagement rates
Shows total views and interactions
Campaign engagement rate
of which
Audience Demographics
This section provides a clear breakdown of the viewers' age groups and gender distribution, helping identify the core audience reached by the campaign.
Viewer Gender Breakdown
Percentage split between male and female viewers
Viewer Age Distribution
Shows the percentage of video viewers segmented by age groups
Video Retention Analysis
This section highlights how long viewers stay engaged with the videos, showing retention rates at key time intervals to help evaluate content effectiveness.
Retention Time
Shows the total length of all videos and how many seconds users actually watched
of which
Retention Rate Over Time
Shows the percentage of viewers who watched the video at key time intervals
Traffic Source Overview
This section breaks down where viewers come from, including the For You page, creator profiles, search results, and other sources, offering insights into traffic origins.
Traffic Sources Breakdown
Distribution of video views by traffic origin
Conversion & Purchase Clicks
This section tracks the total clicks to the website and the specific clicks on the purchase link, measuring the effectiveness of driving actual sales from the campaign.
Traffic Sources Breakdown
Distribution of video views by traffic origin