Promotional Campaign Results: Double Exposure Plan
This is an example!
Welcome to the results dashboard of your recent promotional campaign.
This page provides a detailed breakdown of all performance metrics, traffic sources, and engagement data gathered throughout the collaboration.
Our goal is to offer full transparency and actionable insights to support your brand’s future decisions.
Should you need further clarification or wish to plan the next steps, I’m happy to assist.
Campaign Overview
This table provides a concise summary of the main details for each promotional campaign.
It helps keep track of important information such as campaign identity, timing, platform, content types, and key objectives.
Use this overview to quickly reference and compare different campaigns at a glance.
| Data | Data |
|---|---|
|
Campaign Name |
Nuovo dissipatore VERTAX |
|
Brand Name |
ASYXYS |
|
Start Date |
12.03.25 |
|
End Date |
15.05.25 |
|
Platform(s) |
TikTok |
|
Total Budget |
xxx $ |
Audience Overview
This table provides key demographic and behavioral data about the users who viewed the sponsored video.
It includes total views, gender breakdown, age distribution, and the number of users who responded to embedded calls-to-action (CTA).
These insights help identify the audience’s relevance to the campaign target and content alignment.
| Metrics | For | Promo | Reminder |
|---|---|---|---|
|
Views |
Total |
28057 |
25944 |
|
Unique |
23800 |
14559 |
|
|
Call To Action |
Likes |
1398 |
987 |
|
Comments |
76 |
98 |
|
|
Shares |
78 |
98 |
|
|
Saves |
607 |
709 |
|
|
Gender |
Male |
92% |
89% |
|
Female |
8% |
11% |
|
|
Ages |
18 – 24 |
46% |
46% |
|
25 – 34 |
30% |
30% |
|
|
35 – 44 |
12% |
12% |
|
|
45 – 54 |
9% |
9% |
|
|
55+ |
3% |
3% |
|
Engagement & Traffic Performance
This section focuses on how users interacted with the video content.
Metrics include total watch time and retention rates at critical milestones (3, 6, 9, and 30 seconds, as well as near-complete viewing at 99%).
Additionally, it details Traffic Sources, showing exactly where the views originated — such as the For You page, profile visits, search results, or external referrals.
| Metrics | For | Promo | Reminder |
|---|---|---|---|
|
Watch Time |
Total |
248o 23m 56s |
113o 03m 04s |
|
Retention |
31.8s |
23.8s |
|
|
Retention Rate |
3 sec |
66% |
58% |
|
6 sec |
55% |
49% |
|
|
9 sec |
46% |
39% |
|
|
30 sec |
28% |
23% |
|
|
To End |
8% |
12% |
|
|
Traffic Source |
For You |
92.1% |
92.1% |
|
Creator Profile |
2.7% |
2.7% |
|
|
Searches |
2.4% |
2.4% |
|
|
Other |
2.4% |
2.4% |
CTA & Conversion Insights
This final table highlights the campaign’s ability to drive user actions.
It includes metrics on how many viewers visited the creator’s profile, clicked the link in bio, and ultimately followed through by clicking on the external product/service link on the website.
These insights reflect the campaign’s success in guiding users through the conversion funnel.
| Metrics | For | Total |
|---|---|---|
|
Click-Through |
||
|
Web site |
850 |
|
|
Product link on site |
144 |
|